With a voice that's at once throaty and velvety, Rayvon is a major figure in the world of reggae, and one of the biggest musical draws around the globe. Having toured almost constantly since the late '90s, dazzling crowds in such far-flung locales as the Caribbean, Japan, Australia, Europe and the United States, the charismatic crossover star has systematically cultivated a diverse, devoted and frenzied fan base. Now Rayvon is preparing to release a new solo single and CD, as well as debut a new record label, GTC Entertainment. Performing besides his Grammy-winning partner-in-crime, Shaggy, Rayvon kept the planet partying with international hits like "Summertime," "Big Up"( which coined a popular phrase), and "Angel" (which rose to No. ...show more

With a voice that's at once throaty and velvety, Rayvon is a major figure in the world of reggae, and one of the biggest musical draws around the globe. Having toured almost constantly since the late '90s, dazzling crowds in such far-flung locales as the Caribbean, Japan, Australia, Europe and the United States, the charismatic crossover star has systematically cultivated a diverse, devoted and frenzied fan base. Now Rayvon is preparing to release a new solo single and CD, as well as debut a new record label, GTC Entertainment. Performing besides his Grammy-winning partner-in-crime, Shaggy, Rayvon kept the planet partying with international hits like "Summertime," "Big Up"( which coined a popular phrase), and "Angel" (which rose to No.

1 on the Billboard 100). His own singles - including "No Guns, No Murder," "Stallion Ride" and "Hear My Cry"- helped to further reinforce his steadily-burgeoning stardom. Indeed, while Shaggy kicked doors open for Rayvon, only real talent could have kept them from closing. And as a new decade dawns, Rayvon is gearing up to make another massive impact on the game with the launch GTC Entertainment.

Leading the new assault is "Back it Up," a hard-edged pulsating groove that will have guys jumping and ladies gyrating. "My intention was to hit my fans with a real party anthem ," says Rayvon. "'Back It Up'" is a song that, when you're in the club, you're gonna want to get up and dance when it comes on. It's something people who want to have a good time will automatically latch on to." Rayvon's new as-yet-untitled full-length, due later this year, will include "Back it Up" and feature production from Salaam Remi, White Bread and others. ...show less