Louis Davis, Jr. was born into a family of musicians in rural Ohio and began his musical training at age 4, with his grandmother as his first piano teacher. He composed his first piece, a four-part chorale about his dog Stormy at age 6. By the time Davis entered the University of Michigan music school, he had found his true musical loves the bassoon and percussion. ...show more

Louis Davis, Jr. was born into a family of musicians in rural Ohio and began his musical training at age 4, with his grandmother as his first piano teacher. He composed his first piece, a four-part chorale about his dog Stormy at age 6. By the time Davis entered the University of Michigan music school, he had found his true musical loves the bassoon and percussion.

He graduated in 1969 as a classically trained bassoonist who also played percussion in the famous University of Michigan Marching Band. After touring with the renowned Norman Luboff Choir, and teaching young people to love music, Davis took a new career path that would change his life forever. He began writing advertising jingles for an Omaha ad agency, including a series of spots about fictional truck driver C.W. McCall and his waitress girlfriend Mavis at the Old Home Filler Up and Keep On Truckin' Cafe.

What began as just another jingle for a bread company became a national phenomenon radio listeners called stations to request the commercials be played as if they were pop tunes, and the TV spots were listed in TV Guide. With fellow ad executive Bill Fries, Davis accepted a recording contract, and went on to produce blockbusters such as the 1975 hit "Convoy," which sold more than a million copies within 2 months, and eventually sold 10 million copies. It's not surprising that Davis was named Country Music Writer of the Year in 1976. In the meantime, Davis explored new ways of expressing music and discovered a style he calls "18th Century classical rock." He says "I don't believe in all-acoustic or all-electronic, all-digital or all-analog. ...show less