http://alexdaymusic.com http://www.youtube.com/user/nerimon In 2005, an unknown 16-year-old from Essex named Alex Day sold his deck of Yu-Gi-Oh! playing cards and used the money to buy his first electric guitar. The following year, he opened a YouTube channel and began broadcasting to a global audience. It's now six years later and that guitar is bandaged in sellotape and covered with nicks and dents - and Alex, now 22, has released two full-length albums and two EPs on the independent label DFTBA Records, selling over ten thousand copies of his music physically and digitally. Alex has attracted over thirty million views to his YouTube page 'nerimon', gaining over two hundred and forty thousand individual subscribers who are updated every time he puts out something new. ...show more

http://alexdaymusic.com http://www.youtube.com/user/nerimon In 2005, an unknown 16-year-old from Essex named Alex Day sold his deck of Yu-Gi-Oh! playing cards and used the money to buy his first electric guitar. The following year, he opened a YouTube channel and began broadcasting to a global audience. It's now six years later and that guitar is bandaged in sellotape and covered with nicks and dents - and Alex, now 22, has released two full-length albums and two EPs on the independent label DFTBA Records, selling over ten thousand copies of his music physically and digitally. Alex has attracted over thirty million views to his YouTube page 'nerimon', gaining over two hundred and forty thousand individual subscribers who are updated every time he puts out something new.

"Holding On", the debut single from his first album "Parrot Stories", gained over 250,000 views in its first week online, as well as earning a feature on the worldwide homepage of YouTube. From his EP "117% Complete", Alex released a video for "Pokémon What Happened To You", which is one of his most successful music videos to date with 1.1 million views worldwide. The three songs on the video-game-inspired EP sold 5,000 copies in its first month on iTunes. In 2011, he surpassed this million-view personal record with the music video for his latest single, 'Forever Yours', which hit 1.5 million views worldwide within its first week; becoming his most popular ever, and one of the fastest-growing music videos in the UK.

His single Forever Yours has peaked at Number 3 in the UK iTunes charts. Alex has harnessed his online fanbase as a force for good; in September 2009, he embarked on a ten-week project to crowdsource a song using the online community and enter it into the charts, giving all the proceeds to Children In Need. Alex also directed the music video for the finished release - "I've Got Nothing" - which was played on MTV. The song peaked at #36 in the UK Singles Chart and landed straight at #1 on the UK Indie Chart, with no radio airplay, physical distribution or label support of any kind. ...show less